Customers are clamouring for video content from you. And every year, their food requirement grows. Your brand needs a consistent video presence now more than ever because video-based social media platforms like Instagram and TikTok are dominating traditional social media.
But how are you going to fulfil the daily posts, advertisements, tasks, and stories that your audience requests?
There are several resourceful approaches to producing additional high-quality video material without going over budget. One that is frequently disregarded is stock video.
The range of stock footage is astounding. Millions of footage are available for download, many of them are in HD and 4K resolution. You can simply find clips that complement the look and feel of your brand because stock video and free video libraries provide just about anything you can think of.
An item is yours once you have paid for it. You can get a lot of usage out of a single clip because you can change, modify, and reuse it indefinitely. Additionally, if you develop a library of stock movies that align with your brand, you’ll have the materials necessary to produce a tonne of content in a single day.
Here are some tips on how to make the most of stock video in your upcoming marketing campaign.
Publish dynamic video ads
You may build dynamic advertising (one of the newest marketing trends) using stock video without having to increase your budget.
Depending on who is viewing, dynamic advertisements change. This method of customised advertising adapts information for a particular area or even a particular viewer.
These advertisements need a lot of additional preparation and production, but not if you use stock footage. For instance, to change the location of your advertisement, you may insert stock film material. For a Midwest audience, you could include snowboarders, and for a California audience, surfers.
You can also want to alter the demographics by selecting alternative video to appeal to older and younger audiences.
Dynamic advertising greatly increase ROI, and you can create them for a lot less money if you use stock video.
Make Customized Micro-Moments
Micro-moments are brief, motivational videos that urge viewers to take action. This moment usually vanishes as people rapidly scan through social media. You lack the time to introduce your company and make a sales pitch for your good or service. Instead, in less than 15 seconds, you must provoke an emotional response and motivate action.
It costs money to produce brief video segments that hold viewers’ attention. But using stock video makes it more easier and less expensive.
Using stock video clips, you may captivate scrollers with vibrant scenes, emotive faces, humour, and movement. Once you’ve had them, either deliver a brief call to action (CTA) or, as Allstate did in this mini ad, let your brand speak for itself.
Multiple short ads with the same theme are a good method to engage with micro-moments. This trains your audience to remember your brand with only a brief glance at your video. This is simple to make with stock video. Six micro advertisements with the same style and theme can be created from a 2-minute stock video by cutting and editing it.
Enhance your authenticity and inclusiveness.
For today’s consumers, demonstrating a commitment to diversity is crucial. However, if you have to pay actors, it is not economical to represent a variety of demographics in your advertisements.
You may guarantee that your advertisements are comprehensive with stock video without adding production time or costs. Furthermore, stock footage of happy people is no longer as corny as it once was. To add authenticity and interest to your movies, select high-quality snippets of real conversations or professional actors in action.
Utilize Originality in Stock Video
There won’t be a quick drop in the need for video material. To create more video content without going over budget, marketers must exercise creativity. Stock video is a great way to accomplish that.
Once you have a collection of videos that best represent your company, edit them in a unique way. Try transforming the footage into something distinctive by adding effects, voiceovers, text on screen, and music.
One talented editor can create more content with stock footage than a whole team of video producers.